← The collective
Nguyễn Trần Gia An
Creative Director | Visual Designer
I turn ideas into visuals — from a film frame to an event identity.
What I
bring.
Visual Storytelling
Visual Design & Identity
Research & Strategy
Exit Sign
Director · 350’s Production
- Directed a six-person production team and three actors.
- Refined the script and developed the shot list with the DOP.
Exit Sign
A short film for the VDP301 Video Production course, based on a script by Huyen Ngan. Filmed over two days across four locations in HCMC and Bao Loc.
- Directed a six-person production team and three actors.
- Refined the script and developed the shot list with the DOP.
- Designed costumes, character looks and visual storytelling details.
- Earned 8.4/10 for VDP301.
- Nominated for Best Short Film, Best Visuals and Best Actress.
Exit Sign — the teaser.
350’s Production · 30 seconds
Coolmate Brand Audit
Data Analysis & Strategy
- Analyzed 144 survey responses and two in-depth interviews.
- Found that Coolmate ranked first in purchase consideration (23.5%) but third in unaided recall (17.8%).
Coolmate Brand Audit
A five-person brand research project for BRA301, using Keller’s CBBE model to evaluate Coolmate and recommend a communication direction.
- Analyzed 144 survey responses and two in-depth interviews.
- Found that Coolmate ranked first in purchase consideration (23.5%) but third in unaided recall (17.8%).
- Proposed directions around pre-purchase trust, purchase occasions and referral/community systems.
- Earned 8.2/10 for BRA301.
Hè Ma Fair — Summerween Fair
Design Lead
- Developed the visual identity, key visual and online/offline communication materials.
- Directed and reviewed the work of a supporting designer.
Hè Ma Fair — Summerween Fair
A Summerween-inspired EVN301 event at FPT University, held July 17–18 with vendor booths, games, a photobooth and an acoustic night.
- Developed the visual identity, key visual and online/offline communication materials.
- Directed and reviewed the work of a supporting designer.
- Delivered 12+ design items within a consistent identity system.
- The two-day event welcomed 300+ attendees, with 14 vendor booths, three sponsors and two student clubs.
